{"id":106285,"date":"2022-01-22T10:32:04","date_gmt":"2022-01-22T16:32:04","guid":{"rendered":"https:\/\/uitac.com\/inthenewsblog\/amazon-fake-reviews\/"},"modified":"2025-11-29T15:16:20","modified_gmt":"2025-11-29T15:16:20","slug":"sociology-of-reviews-and-interviews","status":"publish","type":"post","link":"https:\/\/uitac.com\/inthenewsblog\/sociology-of-reviews-and-interviews\/","title":{"rendered":"Amazon Fake Reviews?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-110182 size-medium\" src=\"http:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/survey-7078101_1920-300x225.png\" alt=\"A graphic showing someone giving a five star review.\" width=\"300\" height=\"225\" srcset=\"https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/survey-7078101_1920-300x225.png 300w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/survey-7078101_1920-1024x769.png 1024w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/survey-7078101_1920-768x576.png 768w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/survey-7078101_1920-1536x1153.png 1536w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/survey-7078101_1920.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Estimates are that around <a href=\"https:\/\/www.chicagotribune.com\/business\/ct-biz-amazon-fake-reviews-unreliable-20201020-lfbjdq25azfdpa3iz6hn6zvtwq-story.html\">42 percent of the reviews<\/a> on Amazon are fake, and when it comes to electronics, some contend that upward of <a href=\"https:\/\/review42.com\/resources\/what-percentage-of-amazon-reviews-are-fake\/\">61 percent are fake.<\/a> The reasons for the plethora of fake reviews are multifaceted. From <a href=\"https:\/\/www.gov.uk\/government\/news\/cma-intervention-leads-to-further-facebook-action-on-fake-reviews\">nefarious actors using websites<\/a> and <a href=\"https:\/\/www.cnbc.com\/2021\/06\/16\/amazon-asks-social-media-companies-to-help-it-root-out-fake-reviews.html\">social media<\/a> to coordinate fake reviews to <a href=\"https:\/\/www.cnet.com\/tech\/services-and-software\/amazon-sellers-beg-and-bribe-customers-to-delete-negative-reviews-report-says\/\">customers being bribed by sellers<\/a> to take down negative reviews, online reviews for products and services rarely tell the whole story.<\/p>\n<p>Arguably, one of the problems with online reviews is that they are often assumed to be akin to real-world research. A person buys a product, uses said product, and shares information about their experience. That type of review posted on Amazon or any other platform is not the same as the research method used by sociologists. Let\u2019s broadly consider the scientific method and drill down to more specific examples of the ways in which sociologists do research.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-110181 size-medium\" src=\"http:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/pexels-artempodrez-5726796-300x169.jpg\" alt=\"A woman in a white coat and safety glasses taking notes.\" width=\"300\" height=\"169\" srcset=\"https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/pexels-artempodrez-5726796-300x169.jpg 300w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/pexels-artempodrez-5726796-1024x576.jpg 1024w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/pexels-artempodrez-5726796-768x432.jpg 768w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/pexels-artempodrez-5726796-1536x864.jpg 1536w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/pexels-artempodrez-5726796-2048x1152.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>While sometimes <strong>sociology<\/strong> may seem to be common sense, closer inspection reveals that the discipline is, in fact, <em>the scientific study of social relationships, social institutions, and societies<\/em>. Like other sciences, sociology has a scientific method, which consists of eight steps. Specifically, they are to define the problem, review the literature, develop hypotheses, choose a research design\/method, collect data, analyze data, develop conclusions, and report results. This list alone should clue you into the fact that doing sociology is a whole lot different from posting a review. What is the benefit of such a detailed approach to research? It not only offers an agreed-upon, organized method of doing research, but it also increases <strong>objectivity<\/strong>, <em>the effort to eliminate bias from the research<\/em>, and <strong>reliability<\/strong>, <em>the extent to which a study yields the same result on repeated studies<\/em>. The angry buyer posting a review online isn\u2019t necessarily being objective in their comments. Likewise, \u201coperator error\u201d is an issue that may not affect online reviewers in the same way, thus removing the ideal of reliability from the conversation.<\/p>\n<p>Who posts a comment on a website is another way in which online reviews and true research differ. While the reviewers may appear to be just random people, oftentimes they are motivated by extremes to give their opinion. For example, they may be extremely angry about the service they received or extremely enthusiastic because the seller has offered them an incentive. Sociologists use various methods to curtail such extremes.<\/p>\n<p><img decoding=\"async\" class=\"alignright wp-image-110180 size-medium\" src=\"http:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/pexels-alex-green-5699475-300x200.jpg\" alt=\"A person sitting down taking notes with another person at a table.\" width=\"300\" height=\"200\" srcset=\"https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/pexels-alex-green-5699475-300x200.jpg 300w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/pexels-alex-green-5699475-1024x683.jpg 1024w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/pexels-alex-green-5699475-768x512.jpg 768w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/pexels-alex-green-5699475-1536x1024.jpg 1536w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/pexels-alex-green-5699475-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>By using a <strong>representative sample<\/strong>, the research gets <em>a subset of the population whose characteristics accurately reflect those of the larger population from which it is drawn<\/em>. Alternatively, using <strong>in-depth interviews<\/strong> allows for <em>a one-on-one, open-ended method that probes for deeper meaning and understanding of the responses of the interviewee. <\/em>Sociologists can even <em>track a person\u2019s actions at various points in time over a number of days<\/em> by using the <strong>time diary method<\/strong> or do<em> repeated observations of the same subjects over a duration of time<\/em> with a <strong>longitudinal design<\/strong>.<\/p>\n<p>As a researcher, you strive for <strong>value neutrality<\/strong>, <em>the effort to eliminate bias from the research. <\/em>The final check and balance available to sociologists is <strong>peer review<\/strong>, <em>a process by which research is evaluated by a group of experts in the specific subject area<\/em>. In combination, these things increase <strong>validity<\/strong>, <em>the extent that a study measures what it claims to measure. <\/em>However, none of these things are of concern to the average online reviewer. Whether we are consumers or students, knowing the difference between reviews and real research helps make us better critical thinkers.<\/p>\n<hr \/>\n<p><span class=\"s1\"><b><i>Thompson is a co-owner of\u00a0<\/i><\/b><a href=\"https:\/\/uitac.com\/\"><span class=\"s2\"><b><i>UITAC Publishing<\/i><\/b><\/span><\/a><b><i>. UITAC\u2019s mission is to provide high-quality, affordable, and socially responsible online course materials.<\/i><\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p dir=\"auto\">Images used in this blog:<\/p>\n<ol>\n<li><a href=\"https:\/\/pixabay.com\/vectors\/survey-review-best-satisfaction-7078101\/\">Photo<\/a> <a href=\"https:\/\/pixabay.com\/users\/mohamed_hassan-5229782\/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=image&amp;utm_content=7078101\">Mohamed Hassan<\/a> is licensed on <a href=\"https:\/\/pixabay.com\/service\/license-summary\/\">Pixabay<\/a>. This image has not been altered.<\/li>\n<li><a href=\"https:\/\/www.pexels.com\/photo\/a-woman-wearing-lab-coat-while-holding-a-notebook-5726796\/\">Photo<\/a> by <a href=\"https:\/\/www.pexels.com\/@artempodrez\/\">Artem Podre<\/a>z is licensed on <a href=\"https:\/\/www.pexels.com\/license\/\">Pexels<\/a>. This image has not been altered.<\/li>\n<li><a href=\"https:\/\/www.pexels.com\/photo\/crop-faceless-multiethnic-interviewer-and-job-seeker-going-through-interview-5699475\/\">Photo<\/a> by <a href=\"https:\/\/www.pexels.com\/@alex-green\/\">Alex Green <\/a>is licensed on <a href=\"https:\/\/www.pexels.com\/license\/\">Pexels<\/a>.\u00a0This image has not been altered.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Estimates are that around 42 percent of the reviews on Amazon are fake, and when it comes to electronics, some contend that upward of 61 percent are fake. The reasons for the plethora of fake reviews are multifaceted. From nefarious actors using websites and social media to coordinate fake reviews to customers being bribed by [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":106646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[54],"tags":[],"class_list":["post-106285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-methods"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Fake Reviews? - In The NEWS Blog<\/title>\n<meta name=\"description\" content=\"Delve into the differences between online reviews and research, highlighting the scientific method, objectivity, reliability, and validity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uitac.com\/inthenewsblog\/sociology-of-reviews-and-interviews\/\" \/>\n<meta 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