{"id":106286,"date":"2022-01-26T16:43:18","date_gmt":"2022-01-26T22:43:18","guid":{"rendered":"https:\/\/uitac.com\/inthenewsblog\/55474-2\/"},"modified":"2025-04-13T19:24:15","modified_gmt":"2025-04-13T19:24:15","slug":"material-and-nonmaterial-culture-norms","status":"publish","type":"post","link":"https:\/\/uitac.com\/inthenewsblog\/material-and-nonmaterial-culture-norms\/","title":{"rendered":"A Toddler&#8217;s Shopping Spree"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-109778 size-medium\" src=\"http:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/oberon-copeland-veryinformed-com-PzoaEl5mlW4-unsplash-300x225.jpg\" alt=\"A laptop screen showing the Walmart shopping website.\" width=\"300\" height=\"225\" srcset=\"https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/oberon-copeland-veryinformed-com-PzoaEl5mlW4-unsplash-300x225.jpg 300w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/oberon-copeland-veryinformed-com-PzoaEl5mlW4-unsplash-1024x768.jpg 1024w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/oberon-copeland-veryinformed-com-PzoaEl5mlW4-unsplash-768x576.jpg 768w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/oberon-copeland-veryinformed-com-PzoaEl5mlW4-unsplash-1536x1152.jpg 1536w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/oberon-copeland-veryinformed-com-PzoaEl5mlW4-unsplash-2048x1536.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Two-year-old <a href=\"https:\/\/www.nbcnews.com\/news\/us-news\/toddler-clears-moms-online-shopping-cart-orders-2k-items-walmart-rcna13172\">Ayaansh Kumar went on a $2,000 shopping spree<\/a>. How could a toddler go shopping? By playing with his mom\u2019s cell phone. Mother, Madhu Kumar, loaded a lot of furniture into her online Walmart shopping cart. However, like many of us, she was engaging in what e-commerce gurus call \u201c<a href=\"https:\/\/www.salecycle.com\/blog\/featured-en-us\/what-is-cart-abandonment\/\">cart abandonment<\/a>,\u201d the phenomenon in which consumers put items in their virtual shopping carts and let them sit. Mrs. Kumar hadn\u2019t decided to purchase the items and was surprised when box after box started arriving at her home. A bit of family detective work led to Ayaansh.<\/p>\n<p>From a sociological perspective, Ayaansh\u2019s mischievousness gives us an opportunity to shine a light on the concept of <strong>culture<\/strong>, <em>the socially learned and shared ideas, behaviors, and material components of a society<\/em>. There are two overarching categories of culture for us to consider. First, there is <strong>material culture<\/strong>, <em>the physical artifacts that represent components of society<\/em>. All the stuff in our collective virtual shopping carts not only <a href=\"https:\/\/www.vice.com\/en\/article\/93wqqa\/were-all-adding-stuff-to-our-online-shopping-carts-and-never-buying-it\">costs e-commerce businesses upward of $18 billion in losses<\/a> annually; they also fall under the rubric of material culture. Shoes, laptops, cat toys, chocolate candy, and water bottles are all examples of material culture. Simply put, material culture consists of those things humans create that you can physically touch.<\/p>\n<p><img decoding=\"async\" class=\"alignright wp-image-109780 size-medium\" src=\"http:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/pexels-jeremy-wong-382920-1043902-300x200.jpg\" alt=\"A bride and groom holding hands on their wedding day.\" width=\"300\" height=\"200\" srcset=\"https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/pexels-jeremy-wong-382920-1043902-300x200.jpg 300w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/pexels-jeremy-wong-382920-1043902-1024x683.jpg 1024w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/pexels-jeremy-wong-382920-1043902-768x512.jpg 768w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/pexels-jeremy-wong-382920-1043902-1536x1024.jpg 1536w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/pexels-jeremy-wong-382920-1043902-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>In contrast, we have <strong>nonmaterial culture<\/strong>, <em>ideas and symbols that represent components of society<\/em>. In other words, nonmaterial culture is made up of those things humans create that you cannot physically touch. Marriage, democracy, and capitalism are all nonmaterial things you can\u2019t touch, nor can they be added to a shopping cart, be it virtual or otherwise. As an aside, nonmaterial culture often has its material counterpart. For example, you can\u2019t touch the concept of marriage, but you can touch a marriage license. You can\u2019t touch democracy, but you can touch a voting booth. You can\u2019t touch capitalism, but you can touch paper money.<\/p>\n<p>There are several categories under nonmaterial culture. First, there are <strong>norms<\/strong>, <em>established guidelines and expectations of behavior. <\/em>If Ayaansh were older, one could argue that hitting the purchase button on someone else\u2019s virtual shopping cart without their knowledge or consent would be a violation of a social norm. Next, there are <strong>values<\/strong>, <em>collective ideas about what is desirable and undesirable in society<\/em>. Values are what justify norms. The contents of Mrs. Kumar\u2019s shopping cart didn\u2019t just have economic value, they also had social value associated with the notion of having a nicely decorated home. After values, we have <strong>beliefs<\/strong>, <em>ideas generally held to be true within society. <\/em>The U.S. is a society based on consumerism and the belief that shopping or consuming goods and services is important to keep the economy working. Finally, the term <em>consumer<\/em> is an example of <strong>language<\/strong>, <em>words and symbols used to communicate<\/em>. Arguably, language is the most important characteristic of the human species because it allows us to communicate.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-109795 size-medium\" src=\"http:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/indian-8362684_1920-200x300.jpg\" alt=\"A joyful toddler sitting on riding toy.\" width=\"200\" height=\"300\" srcset=\"https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/indian-8362684_1920-200x300.jpg 200w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/indian-8362684_1920-683x1024.jpg 683w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/indian-8362684_1920-768x1152.jpg 768w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/indian-8362684_1920-1024x1536.jpg 1024w, https:\/\/uitac.com\/inthenewsblog\/wp-content\/uploads\/sites\/8\/2022\/01\/indian-8362684_1920.jpg 1280w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/p>\n<p>Think of how differently you react to reading \u201cAyaansh submitted someone else\u2019s e-shopping cart, purchasing $2,000 worth of goods\u201d versus \u201cTwo-year-old Ayaansh submitted someone else\u2019s shopping cart, purchasing $2,000 worth of goods.\u201d In this instance, having the language to be specific about Ayaansh\u2019s age is vital for the reader to be able to give the correct response to the situation.<\/p>\n<p>Culture permeates every aspect of life. Society can\u2019t exist without culture, and culture can\u2019t exist without a society to maintain it. Through the process of <strong>socialization<\/strong>, little kids like Ayaansh <em>learn the appropriate attitudes and behaviors within a culture<\/em>. Learning these things will influence his choices and behaviors, as well as keep him from ordering from other people\u2019s e-shopping carts. Well, that . . . and a locked phone!<\/p>\n<hr \/>\n<p><span class=\"s1\"><b><i>Thompson is a co-owner of\u00a0<\/i><\/b><a href=\"https:\/\/uitac.com\/\"><span class=\"s2\"><b><i>UITAC Publishing<\/i><\/b><\/span><\/a><b><i>. UITAC\u2019s mission is to provide high-quality, affordable, and socially responsible online course materials.<\/i><\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p data-pm-slice=\"1 3 []\">Images used in this blog:<\/p>\n<ol class=\"ak-ol\" start=\"1\">\n<li>\u201c<a href=\"https:\/\/unsplash.com\/photos\/graphical-user-interface-website-PzoaEl5mlW4\">graphical user interface, website<\/a>\u201d by <a href=\"https:\/\/unsplash.com\/@veryinformed\">Oberon Copeland<\/a> is licensed by <a href=\"https:\/\/help.unsplash.com\/en\/collections\/1463188-unsplash-license\">Unsplash<\/a>. This image has not been altered.<\/li>\n<li>\u201c<a href=\"https:\/\/www.pexels.com\/photo\/woman-wearing-white-wedding-gown-holding-hands-with-man-while-walking-1043902\/\">Woman Wearing White Wedding Gown Holding Hands With Man While Walking<\/a>\u201d by <a href=\"https:\/\/www.pexels.com\/@jeremy-wong-382920\/\">Jeremy Wong<\/a> is licensed on <a href=\"https:\/\/www.pexels.com\/license\/\">Pexels<\/a>. This image has not been altered.<\/li>\n<li>\u201c<a href=\"https:\/\/pixabay.com\/photos\/indian-child-baby-playing-8362684\/\">Indian, Child, Baby image<\/a>\u201d by <a href=\"https:\/\/pixabay.com\/users\/dharun_dloves-38513888\/\">Dharun_dloves<\/a> is licensed by <a href=\"https:\/\/pixabay.com\/service\/license-summary\/\">Pixabay<\/a>. This image has not been altered.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Two-year-old Ayaansh Kumar went on a $2,000 shopping spree. How could a toddler go shopping? By playing with his mom\u2019s cell phone. Mother, Madhu Kumar, loaded a lot of furniture into her online Walmart shopping cart. However, like many of us, she was engaging in what e-commerce gurus call \u201ccart abandonment,\u201d the phenomenon in which [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":109778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[55],"tags":[],"class_list":["post-106286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Toddler&#039;s Shopping Spree - In The NEWS Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uitac.com\/inthenewsblog\/material-and-nonmaterial-culture-norms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Toddler&#039;s Shopping Spree - In The NEWS Blog\" \/>\n<meta property=\"og:description\" content=\"Two-year-old Ayaansh Kumar went on a $2,000 shopping spree. 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