{"id":107903,"date":"2024-01-30T17:38:47","date_gmt":"2024-01-30T17:38:47","guid":{"rendered":"https:\/\/uitac.com\/inthenewsblog\/?p=107903"},"modified":"2025-10-09T16:54:35","modified_gmt":"2025-10-09T16:54:35","slug":"nuances-of-culture","status":"publish","type":"post","link":"https:\/\/uitac.com\/inthenewsblog\/nuances-of-culture\/","title":{"rendered":"From Baguettes to Tumblers: The Nuances of Culture\u00a0"},"content":{"rendered":"

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Society<\/strong> is made up of\u00a0socially learned and shared ideas, behaviors, and material components<\/em>. Commonly referred to as\u00a0culture<\/strong>, aspects of it permeate our lives in ways far beyond what we imagine. Sometimes, culture is mundane, such as a Bic pen or a potato chip. On the other hand, culture can also be imaginative and even spiritual. We use culture and revere culture, yet we also tend to take it for granted. A few recent stories in the news highlight the breadth and depth of what is considered culture. With this in mind, let\u2019s consider Stanley Tumblers, French baguettes, and the war in Ukraine.<\/p>\r\n

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The\u00a040 oz Stanley tumbler first came out in 2016<\/a>. Named \u201cThe Quencher,\u201d this product has sold over 10 million units at $50 each and helped the manufacturer, PMI Worldwide, reach 2023 sales of over $750 million. Consumer interest in The Quencher rose to meteoric heights when\u00a0a TikTok video was posted by a woman named Danielle<\/a> whose car caught fire and her Stanley Tumbler survived with the ice in it still cold. Stanley Tumblers are a prime example of material culture<\/strong>\u00a0because they are\u00a0physical artifacts representing components of society<\/em>. One can easily argue that they are now part of\u00a0popular culture<\/strong>,\u00a0cultural characteristics the masses adopted, imitated, and idolized<\/em>. This popularity is not only in the U.S. but around the world with the\u00a0TikTok hashtag #stanleyquencher garnering over 232 million views<\/a>. In particular, the pink Quenchers, which are reminiscent of the Barbie movie phenomena of 2023, are selling for as high as\u00a0$300 each on eBay<\/a>. The global popularity of Stanley Tumblers perfectly illustrates\u00a0global diffusion<\/strong>,\u00a0the spread of norms, values, knowledge, symbols, and material components from one society to another<\/em>. In this instance, physical culture, aided by technology, has allowed the popularity of Stanley products to grow exponentially.<\/p>\r\n

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While Stanley Tumblers are rather new to the world stage, French baguettes are not. First invented in 1839, estimates are that 300 of the crunchy loaves are sold every second. That comes out to\u00a027 million per day and 10 billion per year<\/a>. All in France alone. Of course, French baguettes are now sold around the world, but arguably the ones sold at Walmart in the U.S. don\u2019t necessarily meet the exacting standards of only containing flour, water, salt, and yeast. The\u00a0post-Revolutionary government of France<\/a>\u00a0went so far as to specify\u00a0laws<\/strong>,\u00a0formal and legal rules enforced by the state,<\/em>\u00a0around how the bread should be made. Bakers who violated these specifications faced imprisonment. While the French baguettes are a form of material culture, the society has created explicit\u00a0norms<\/strong>,\u00a0established guidelines, behaviors, and expectations<\/em>, around how it is to be produced and sold. When\u00a0an idea or object has a shared meaning to groups of people<\/em>, sociologists will say that it is a\u00a0symbol\u00a0<\/strong>or has a symbolic meaning. This is so true for the French that in 2022 the\u00a0United Nations recognized the baguette<\/a>\u00a0as an integral part of the cultural heritage of France.<\/p>\r\n

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Bread isn\u2019t the only form of cultural heritage.\u00a0A system of spoken and written words<\/em>, or\u00a0verbal language<\/strong>, is often foundational to the culture of a society. Our spoken and written words help us express and understand our\u00a0beliefs<\/strong>,\u00a0ideas generally held to be true within society, and our\u00a0values<\/strong>, collective ideas about what is desirable and undesirable in society.\u00a0<\/em>The Russo-Ukrainian War includes not only the loss of human and animal life but also the\u00a0destruction of cultural institutions, such as libraries and museums<\/a>. Estimates are that over 500 such institutions have been destroyed. This is not unique to Ukraine. Sadly, one can find such destruction in any of\u00a0the armed conflicts around the world<\/a>. These losses aren\u2019t limited to art, books, and music and encompass\u00a0nonmaterial\u00a0<\/strong>culture, the\u00a0ideas and symbols representing components of society.<\/em>\u00a0This means that languages, customs, philosophies, morals, and knowledge representing the culture may be lost forever.<\/p>\r\n

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We live our lives aspiring to\u00a0ideal culture<\/strong>,\u00a0the ideals and values that a society professes to believe,<\/em>\u00a0yet often settle for\u00a0real culture<\/strong>,\u00a0the actual behavior of members of society<\/em>. The fact that we often fall short of the ideal doesn\u2019t make culture any less valuable. It simply means that our definition of culture is broader than we ever imagined.<\/p>\r\n

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Thompson is a co-owner of\u00a0<\/i><\/b>UITAC Publishing<\/i><\/b><\/span><\/a>. UITAC\u2019s mission is to provide high-quality, affordable, and socially responsible online course materials.<\/i><\/b><\/span><\/p>\r\n

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Images used in this blog:<\/p>\r\n

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  1. \r\n
      <\/ol>\r\n<\/li>\r\n<\/ol>\r\n
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          \r\n
        1. \u201cDrinking Water Fountain<\/a>\u201d by Mark Buckawicki<\/a> is licensed under CC0 1.0<\/a>. This image has not been altered.<\/li>\r\n
        2. \u201cBaguettes, Paris, France<\/a>\u201d by Nick Thweatt<\/a> is licensed under CC BY-SA 3.0<\/a>. This image has not been altered.<\/li>\r\n
        3. \u201cUkraine regions map<\/a>\u201d by Peter Fitzgerald is licensed under CC BY-SA 4.0<\/a>. This image has not been altered.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n

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          <\/p>","protected":false},"excerpt":{"rendered":"

          Society is made up of\u00a0socially learned and shared ideas, behaviors, and material…..<\/p>\n","protected":false},"author":30,"featured_media":107907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[55,182],"tags":[],"class_list":["post-107903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-terrorism-and-fear"],"acf":[],"yoast_head":"\nFrom Baguettes to Tumblers: The Nuances of Culture\u00a0 - 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