{"id":109751,"date":"2024-09-03T10:00:33","date_gmt":"2024-09-03T10:00:33","guid":{"rendered":"https:\/\/uitac.com\/inthenewsblog\/?p=109751"},"modified":"2025-10-09T16:56:59","modified_gmt":"2025-10-09T16:56:59","slug":"mcdonalds-global-culture","status":"publish","type":"post","link":"https:\/\/uitac.com\/inthenewsblog\/mcdonalds-global-culture\/","title":{"rendered":"McDonald’s Around the World"},"content":{"rendered":"

Easily recognizable by its bright red and yellow letter \u201cM\u201d logo, how did McDonald\u2019s successfully grow into the world\u2019s largest fast-food chain? McDonald\u2019s first began to expand their international markets in 1967, and now have over <\/span>36,000 restaurant<\/span><\/a>s<\/span> in over 100 countries This could be attributed to McDonald\u2019s effective marketing strategy of <\/span>cultural relativism<\/span><\/b>, <\/span>which is the ability to understand another culture from its standards.<\/span><\/i>\u00a0<\/span><\/p>\n

\"AWhile every McDonald\u2019s has the iconic Big Mac, the menus change depending on the country of the restaurant. The goal is to appeal to <\/span>culture<\/span><\/b>, to <\/span>a society’s socially learned and shared ideas, behaviors, or material components<\/span><\/i>, in this case, through food. What we eat and whom we eat with can<\/span> strengthen the bonds<\/span><\/a> between individuals, communities, and countries. Food serves a valuable purpose of displaying <\/span>attitudes, practices, and rituals<\/span><\/a>.<\/span> According to McDonald\u2019s, their menu is altered to reflect<\/span> different tastes and local traditions <\/span>for every country.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Starting in Europe, McDonald\u2019s France used locally sourced French cheeses like<\/span> chevre, cantal, and blue.<\/span><\/a> McDonald\u2019s Greece has a Big Mac drizzled with <\/span>Tzatziki sauce in a pita<\/span><\/a>. In the United Kingdom, healthy alternatives were important. McDonald\u2019s catered to their <\/span>values<\/span><\/b> and <\/span>collective ideas about what is desirable and undesirable in society<\/span><\/i> by providing meat and dairy locally sourced from<\/span> British and Irish farms<\/span><\/a>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\"AIn Asian countries like Malaysia and Singapore, where other fast-food brands struggled to promote their food, McDonald\u2019s prospered by being certified halal. According to the Islamic definition, halal refers to the <\/span>permitted, allowed, and lawful <\/span>foods<\/span>. McDonald\u2019s respects the <\/span>beliefs<\/span><\/b> and <\/span>ideas generally held to be true within society <\/span><\/i>by following religious norms. Moreover, the <\/span>state enforces formal and legal rules<\/span><\/i>, or <\/span>laws<\/span><\/b>, that require <\/span>animal-slaughtering methods <\/span>to follow halal guidelines in Malaysia and Singapore. Thus, McDonald\u2019s creates core menu items using halal meat in these countries. In addition, pork and bacon products were removed since they are <\/span>taboo <\/span><\/b>and<\/span> violate formal norms<\/span><\/i>. Further aiding their success, there are dishes specifically crafted that are popular among citizens, such as McDonald\u2019s Malaysia version of<\/span> nasi lemak <\/span>and McDonald\u2019s Singapore<\/span> nasi uduk <\/span>and<\/span> rica-rica chicken rice<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Aside from the diverse menus, McDonald\u2019s is called different names across the globe. For example, Hong Kong McDonald\u2019s is pronounced <\/span>mak dong lou <\/span>in Cantonese or <\/span>mai dang lao <\/span>in Mandarin. This usage of <\/span>verbal language<\/span><\/b>,<\/span> a system of spoken and written words<\/span><\/i>, made it easier for locals to say and remember the name of the fast-food place. Since there is no Vietnamese word for McDonald’s, my immigrant parents have always called it “Big Mac.” By the mention of the famous meal, I knew the restaurant right away!<\/span>\u00a0<\/span><\/p>\n

In recent years, McDonald\u2019s increased efficiency and popularity have also come from technological advancements. <\/span>Technological determinism<\/span><\/b>,<\/span> the theory that society\u2019s technology drives the development of its social structures<\/span><\/i>, can be observed in McDonald\u2019s development to match the increasing availability of the Internet. There are <\/span>self-service ordering kiosks <\/span>and a digital ordering platform, which reduces McDonald’s time spent serving consumers and provides an alternative for introverted or busy customers.<\/span>\u00a0<\/span><\/p>\n

McDonald\u2019s innovative products allow the franchise to meet the global market’s needs. While visitors may experience<\/span> culture shock<\/span><\/b> or <\/span>surprise when encountering a new culture<\/span><\/i>, locals at these McDonald\u2019s would not feel like these items are extraordinary. It was specially designed to reach local and regional markets while spreading McDonald’s classic hamburgers, fries, and soft drinks. Is there anything you’d like to try that isn’t available at your local McDonald’s?\u00a0<\/span>\u00a0<\/span><\/p>\n

\n

La is a guest blogger at <\/span><\/i><\/b>UITAC Publishing<\/span><\/i><\/b><\/a>. UITAC\u2019s mission is to provide high-quality, affordable, and socially responsible online course materials.<\/span><\/i><\/b>\u00a0<\/span><\/p>\n

Images used in this blog:<\/p>\n

    \n
  1. \u201cMan Holding A Mcdonald’s Paper Bag<\/a>\u201d by Erik Mclean<\/a> is licensed on Pexels<\/a>. This image has not been altered.<\/li>\n
  2. \u201cBurger and Fries on White Table<\/a>\u201d by Polina Tankilevitch<\/a> is licensed on Pexels<\/a>. This image has not been altered.<\/li>\n
  3. \u201cWoman in Cap Pointing on Seat with McDonalds Logo<\/a>\u201d by \u4e09\u5c81 \u9648<\/a> is licensed on Pexels<\/a>. This image has not been altered.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Easily recognizable by its bright red and yellow letter \u201cM\u201d logo, how did McDonald\u2019s successfully grow into the world\u2019s largest fast-food chain? McDonald\u2019s first began to expand their international markets in 1967, and now have over 36,000 restaurants in over 100 countries This could be attributed to McDonald\u2019s effective marketing strategy of cultural relativism, which […]<\/p>\n","protected":false},"author":179,"featured_media":109754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[55,56,53],"tags":[],"class_list":["post-109751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-socialization","category-sociological-perspective"],"acf":[],"yoast_head":"\nMcDonald's Around the World - 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